The golden age of the Internet, when it was effortless to get lots of new customers with just a few simple online methods is gone. However, by using today's new cutting-edge automation marketing technology your business can bring in loads of valuable new customers, even in these challenging times!
Not that long ago it was easy to get new prospects to see and engage with your business. You merely had to by publish a company website. Having a website worked so well that more and more businesses built them. As a result instead of being a novel and effective way to bring in leads, the amount of websites competing for prospective buyers’ attention became so huge that the flow of traffic – and buyers – dried up. Some websites still did well, but for most businesses having a website became just another expense. More recently Social Media has gone through a similar pattern. Most businesses have at least a Facebook page and many have a presence on Linkedin and, Twitter and/or other platforms. But what is still missing from most of today's sites and social media pages is good-quality engagement!
Most websites and social feeds are either very passive, or else they are expensive to maintain. However new technology now exists that allows your business to get the benefit of proactive engagement that turns interested prospects into eager leads. Read on to learn how this can benefit your business!
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Transform a Text Message to Automated Marketing Assistant: Automated marketing systems not only integrate with the Internet (websites, email, and social media platforms), but also with mobile texting (SMS) systems and even voice calling. What this means for your business is you can have a campaign designed to capture new customer prospects simply by implementing a campaign that entices people to send you a text message. From that point, the marketing automation takes over and engages with the new lead, collecting their contact information and other details. Using this type of special campaign, your business can build a list of prospective customers that you can reach out to whenever that's appropriate.
Facebook Lead Capture: In order to really make Facebook work profitably, a business has to be able to respond quickly to inquiries. However, responding to messages quickly can cost a great deal of time and money of you have to pay a human assistant. Automated marketing assistants can respond instantly for you on Facebook, guide users from Facebook to your website, and/or continue the conversation from Facebook to an SMS conversation or an email exchange.
Facebook Messenger Ads to Automated Marketing Assistant: A little-known, and highly-effective marketing method is to run a special kind of Facebook ad designed to specifically target people interested in your products or services and draw them into conversation right inside Facebook Messenger. The automated marketing assistant can be designed to respond just like human staff would by conducting these inexpensive, yet highly-targeted leads over to your website and collecting their details along the way.
Customized Automated Marketing Solutions: Each business faces its own unique marketing challenges! That's why we've designed our Automated Marketing Assistant campaigns to be highly customizable. They can be crafted to suit any business need. For example, for businesses with databases of past clients and/or old prospects that are not active customers, most firms may never hear back from any of these companies; and re-engaging with them can be tough! But a customized marketing automation campaign can shorten and simplify what sometimes can be a tedious, time consuming task by reaching out to these companies and putting the interested ones in immediate contact with your sales staff. Many businesses are leaving money on the table by not doing this!