The golden age of the Internet, when it was effortless to get lots of new customers with just a few simple online methods is gone. However, by using today's new cutting-edge automation marketing technology your business can bring in loads of valuable new customers, even in these challenging times!
Not that long ago it was easy to get new prospects to see and engage with your business. You merely had to by publish a company website. Having a website worked so well that more and more businesses built them. As a result instead of being a novel and effective way to bring in leads, the amount of websites competing for prospective buyers’ attention became so huge that the flow of traffic – and buyers – dried up. Some websites still did well, but for most businesses having a website became just another expense. More recently Social Media has gone through a similar pattern. Most businesses have at least a Facebook page and many have a presence on Linkedin and, Twitter and/or other platforms. But what is still missing from most of today's sites and social media pages is good-quality engagement!
Most websites and social feeds are either very passive, or else they are expensive to maintain. However new technology now exists that allows your business to get the benefit of proactive engagement that turns interested prospects into eager leads. Read on to learn how this can benefit your business!
Transform a Text Message to Automated Marketing Assistant
I predict some of you with businesses don’t have a website, and that’s okay. Maybe you get leads in other ways, and perhaps, like some other businesspeople, you've found that the time and expense of managing a website doesn't pay off, so you dropped it. But don’t worry, marketing automation can also help you! Automated marketing systems not only integrate with the Internet (websites, email, and social media platforms), but also with mobile texting (SMS) systems and even voice calling. What this means for your business is you can have a campaign designed to capture new customer prospects simply by implementing a campaign that entices people to send you a text message. From that point, the marketing automation takes over and engages with the new lead, collecting their contact information and other details. Using this type of special campaign, your business can build a list of prospective customers that you can reach out to whenever that's appropriate. Most businesses let these leads fall through the cracks, but your automated assistant can manage text conversations with hundreds and even thousands of leads who will become your next customers.
Facebook Lead Capture
Many businesses have some level of presence on Facebook. While some do well with Facebook prospecting, others find that getting new leads from ads on Facebook can be hit or miss, and ads can take a lot of work to perfect and manage, especially with the platform’s sometimes fickle page traffic. In order to really make Facebook work profitably, a business has to be able to respond quickly to inquiries. However, responding to messages quickly can cost a great deal of time or money of you have to pay a human assistant to do so.
The beauty of automated marketing assistants is that they can not only respond instantly for you on Facebook, they can also guide users from Facebook to your website, and/or continue the conversation from Facebook to an SMS conversation or an email exchange – the sky is the limit. This quick, sensible, and efficient response on Facebook not only builds audience trust, and allows the system to collect their contact data, it allows for the "Hot" transfer of prospects that need an immediate interaction with staff. This way your business isn’t tied to only contacting interested people via Facebook’s systems. You’ll be taking advantage of the benefits of Facebook’s traffic and huge audience, while retaining control, and engage with prospects privately as needed by text, email, phone, or by all of these channels and more. Much of initial outreach can be taken care of by the automated system through it's ability to mimic what a human assistant would do, then pass the contact off to human staff when as needed.
Facebook Messenger Ads to Automated Marketing Assistant
Facebook pages can be great for marketing your brand and bringing in leads to your business, but what happens when you want even more leads? A little-known, and highly-effective marketing method is to run a special kind of Facebook ad designed to specifically target people interested in your products or services and draw them into conversation right inside Facebook Messenger. The automated marketing assistant can be designed to respond just like human staff would by conducting these inexpensive, yet highly-targeted leads over to your website and collecting their details along the way. Automated marketing conversations on Facebook Messenger, and really on all platforms such as Linkedin, are also great at filtering and qualifying leads so ad conversations can send prospects to the right “landing page” or section of your website, to find that in which they really are truly interested.
Customized Automated Marketing Solutions
The methods above are some of the best examples of effective automated marketing systems, but as every business owner knows, each business faces unique challenges and automated marketing assistant campaigns are highly customizable to suit any business need you can imagine. A great example is for an established business with a database of past clients or prospects who didn't purchase. Most firms in this situation may never hear back from any of these companies; an re-engaging with them can be tough! But a customized marketing automation can shorten what sometimes can be a tedious, time consuming task by reaching out to these companies and putting the interested ones in contact with your sales people. Frankly, many businesses are leaving lots of money on the table by not doing this!
The best part about all of these automated campaigns is that they pay for themselves and can be easily activated or paused in favor of another campaign, once they’re set up. That’s a tall order for human staff, switching them from one detailed task to another entirely different one, or even handling several such tasks at once.
Do yourself and your business a favor. Take the next step today and discover how an automated marketing assistant can boost your business and free you and your staff up to giver lots more of the human attention that makes customers happy, satisfied, and loyal.